Author Elevator is the new home for Design for Writers, Principal Publishing, and Pretty & Precise. Read the announcement.
Author Elevator is the new home for Design for Writers, Principal Publishing, and Pretty & Precise. Read the announcement.
Trusted by over 846 writers on more than 2,342 books since 2010.
Expertly navigate your publishing journey and build an author platform that sells. Our professional services are trusted by hundreds of entrepreneurial authors worldwide, helping them sell millions of books.
We've built this workbook to help everyone access the kind of clarity usually reserved for our coaching clients. Inside, you’ll map your visibility gaps, target the right readers, and uncover practical actions you can implement right away.
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“Wow, the Author Visibility Audit is a much bigger resource than I was expecting! These types of lead magnets often tend to be short PDFs, but this is a hefty 44 pages and contains tons of useful advice!”
We’re the little team that’s been helping hundreds of entrepreneurial authors around the globe achieve big dreams since 2010.
You may know us already as the trusted faces behind Design for Writers, Principal Publishing, or Pretty & Precise – the three personas by which we were known until late in 2025. But as our services have grown, we needed a new name to represent and bring together all that we do for authors like you after all those years of industry experience.
That new name is Author Elevator – you can read more about why the change was painful but necessary in our Open Letter here.
We’ve spent fifteen years inside independent publishing, working with debut authors, bestselling writers, small presses and industry professionals from all around the world. Along the way we’ve learned exactly what authors need from a creative partner: clarity, honest guidance, and work that holds up to the highest professional standards.
In short: a partner you can trust.
That’s why Author Elevator brings together design, editorial, strategy, and practical publishing support under one roof – helping you build an integrated author platform that keeps working for you day and night.
We care about craftsmanship – beautiful books, thoughtful editing, smart marketing, and clean design – and we care about you. Our job is to remove the stress and complexity of publishing so that you can focus on the work you love.
We’re book people through and through, and feel incredibly fortunate to have worked with hundreds of authors who have trusted us with their words over the years. Many have become firm friends, because we believe in relationships first and take pride in helping people step confidently into their author careers.
Whether we’re polishing a manuscript, building an author website, shaping a platform strategy or coaching you through your next step, you can trust that we’re working hard for you and your priorities.
Your success is our success.
And finally – because it matters to say it out loud these days – we’re humans, not bots. Everything you see, read, and receive from us comes directly from one of us…real people who care deeply about the work we do. No chat bots. No shortcuts. Just your small team, dedicated to our craft as you are to yours, doing our absolute best for you.
We love working with authors who are ambitious for their work. If that sounds like you, then please do reach out using the button below.
We’re on your side, and we’d love to chat.
Happy husband, devoted daddy, and football fan. Often found obsessing over the finer details of typography or enthusing over beautiful books in the local bookstore. Probably time for a cup of tea (no sugar and a dash of milk, please). Or if it’s Friday, then perhaps a Margarita.
Family girl and mummy to two beautiful children. Literary linguist and wordsmith, lover of bookstores and libraries. Obsessive about books. With Bachelors and Masters degrees in English. My drink? Coffee, always coffee. Or perhaps an Old Fashioned…if you’re offering.
Our Select range of professional services is for proudly independent authors who want to publish a high quality book while maintaining full creative control and managing your budget strategically. Select only the services you need, when you need them, on an a-la-carte basis.
Beautiful covers that capture your book’s essence and attract your target readership – professionally designed to compete at the highest level.
Seamless book layout design for print and digital. We create elegant interiors, formatted to read beautifully on every platform and device.
From email sequences to launch campaigns, we’ll guide you through a campaign to help you attract readers, generate buzz, and build lasting momentum for your book.
Polished, precise, and publication-ready. We can work with you on your copyediting, line editing, and proofreading, preserving your authentic voice while delivering a polished manuscript.
We handle the technical setup so you don’t have to. Your book will be correctly formatted, uploaded, and ready for global distribution.
Expert guidance to help you plan, write, and promote your book with confidence — no guesswork, just clarity and progress.
Smart, stylish websites that position you as a professional author — built to grow your audience and sell more books.
Whatever your publishing goals, we have a pathway designed to meet your needs. We work with entrepreneurial authors who are passionate about their story and ambitious for its impact. Many of our authors have gone on to be traditionally published, build successful author platforms, or used their books to build their business. Here are our three routes to help you do the same.
Your book, your way. With a choice of our publisher-grade services on demand, as you need them. No packages and no commitments.
With Select services from author Elevator, you stay in control while ensuring your book meets the professional standards you need.
Select a la carte from our full range: Editing, proofreading, cover design, typesetting, on demand coaching, author website builds, marketing, and publishing support.
Concierge is for authors who want to write their own book…but with expert guidance at every step of the way.
An all-inclusive package featuring tailored one-on-one coaching – meeting you wherever you are with your manuscript – and full access to any or all of our editorial, design, marketing and publication services.
Concierge ensures you stay on track with your writing, while creating the book of your dreams to meet the highest professional standards.
Designed exclusively for busy professionals and entrepreneurs who recognise the power of a book to elevate authority, but lack the time to write.
Through a series of guided interviews, Signature enables us to write, edit, design and publish your entire non-fiction book.
You’ll receive a professionally published book, authored in your name, with the smallest possible investment of your time. Your ideas. Your knowledge. Your voice. Without writing a word.
The best proof of our expertise is the success of our authors. Here’s what they have to say about their experience working with Author Elevator over the years.
